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Gatok

Ask for your details

Gatok analyzes your data: sales, profits, advertising, SKUs - and other key metrics. Just ask a question in the chat.

Why did profits fall yesterday? Break it down into factors.
Where did DRR grow and which products became unprofitable?
How has the commission changed and what will happen to the margin at the current price?
Which products became unprofitable and why?
What will happen to the profit if you raise the price by 5% and reduce advertising by 10%?
Gatok Online

Why did profits fall yesterday? Break it down into factors.

Profits fell by 12% (-$15,000). Main factors: 1. Increase in Mercado Libre commission in the “Blouses” category (+5%) 2. Reduced profitability of article 12345 due to the SPP discount.

Gatok is 3 parts that work together

Chat explains and advises. The dashboard shows the numbers. Agents are watching and warning.

AI chat: asked - received an answer

  • Explains “why” in simple words
  • Tells you “what to do” step by step
  • Answers questions about sales and profit
YouWhy did it sag today?
GatokConversion ↓ 2 SKUs each + balances at zero.

Dashboard: all the numbers in one place

  • Sales, profit/margin, advertising - on one screen
  • Section by product (SKU) and period (day/week/month)
  • Trends and changes without manual tables

Agents: risk and signal radar

  • They warn you when something goes wrong
  • Show “why it worked” (threshold/trigger)
  • Give quick advice on “what to do”
Gatok⚠️ Remaining SKU A < 2 days
YouWhat to do?
GatokReorder / redistribution / reduce advertising.

There is data, but there is no clarity

Compare: what working with numbers looks like now - and what it will be like with Gatok.

×
Сейчас

I'm wondering what happened

  • Прыгаю по кабинетам и таблицам
  • Не понимаю причину просадки
  • Решения принимаю «на глаз»
С нами

Clear in 2 minutes

  • Причина простыми словами
  • 3 действия «сделай сейчас»
  • Обновляется вживую
ВыWhy did it sag today?
GatokConversion ↓ 2 SKUs each + zero balances in Full warehouse.
GatokActions: 1) Reduce the price by 3%, 2) Sort the warehouse, 3) Check the main photo.

Requests from sellers on which we build Gatok

Not “features from the head”, but specific questions that people ask every day - about profits, risks and actions.

Tactics

"The revenue is worth it, but there is less money. What exactly ate up yesterday's profit?"

Olga, seller, cloth, ~120 orders/day
Tactics

"Which products are unprofitable today - and why?"

Artyom, seller, household goods, 40–70 orders/day
Tactics

"Where is advertising eating into margins? Show by SKU and campaigns."

Ilya, seller, electronics, ~$300k/day
Tactics

"Sales have dropped. Is it the price, advertising or leftovers?"

Marina, seller, cosmetics, 60–100 orders/day
Tactics

"What 3 actions should you take today to return to your profit target?"

Denis, seller, sporting goods, 20–50 orders/day
Strategy

"The commission has increased - what will happen to the margin at the current price?"

Natasha, seller, children's products, 80–150 orders/day
Strategy

"If I raise the price by 5%, how much will I lose/gain in profit?"

Paul, seller, accessories, $1–3 million/month
Strategy

"If you reduce advertising by 10%, where will the turnover drop and where will it not?"

Andrey, seller, kitchen goods, 50–90 orders/day
Strategy

"Which categories are driving business up, and which ones need to be cut?"

Lena, brand owner, cloth, $5–10 million/month
Strategy

"Why does the conversion drop for the second week? Find the breaking point."

Kirill, seller, pet supplies, 30–60 orders/day
Monitoring

"Notify me if the remaining balance for the top SKU is less than 2 days."

Dasha, operations manager, FMCG, 150–300 orders/day
Monitoring

"I want a signal if DRR has gone above the threshold - and what to do in response."

Novel, seller, electronics, $2–5 million/month
Monitoring

"If returns are growing, give a signal and show which SKUs are to blame."

Sveta, seller, shoes, 80–120 orders/day
Monitoring

"Let me know if the card is losing positions/traffic and this is affecting sales."

Anton, seller, household goods, $1–2 million/month
Monitoring

"An alert is needed if profit falls faster than revenue - this is always alarming."

Vetch, seller, cosmetics, 60–90 orders/day
Strategy

"Show which expenses have increased the most over the month and why."

Timur, seller, tools, $3–6 million/month
Tactics

"How much do I actually earn per SKU, taking into account all the commissions and advertising?"

Kate, seller, children's products, 40–80 orders/day
Tactics

"Make a list of 'what to fix on the card' based on reviews and cancellations."

Misha, seller, cloth, 70–130 orders/day
Strategy

"Compare the dynamics with last month and explain what exactly has changed."

Evgeniy, financial manager, multicategory, 10+ million $/month
Monitoring

"I want a morning digest: what has changed overnight and where the risk is for today."

Alina, e-com manager, brand, 200–400 orders/day

What will you receive in the first week

Day 1

Data connection

See key numbers in one place
Day 2–3

First answers

“Why did it sag” + list of “do now” actions
Day 3–7

Signals and digest

Risk warnings (residues, advertising, sudden changes) + regular digest

Get early access

We will write within 24 hours and show a demo using your data.

or

No spam. Only on business.

Questions and answers

Is this already available?

Yes. We are now in early access: we connect users in waves to quickly help with setup and data quality. Leave a request - we will write when we open access.

What marketplaces do you work with?

Now - full integration with Mercado Libre. We are adding Mercado Libre and other sites one by one. If you are on another site, leave a request, this will help prioritize integrations.

What do I need to get started?

An API key (access to statistics/analytics) is enough. We do not ask for access to manage products, prices or deliveries - only read data for analysis.

Is it safe?

Yes: we use limited rights (read-only) and store the keys in a protected form. Upon request, we can help set up minimum access rights.

What will I receive in the first days?

Dashboard with key numbers + chat where you can ask “why it sank” and “what to do.” You can also turn on signals: balances, advertising effectiveness, sudden changes in products.

Will this replace an analyst or a marketer?

Gatok does not replace human judgment. It removes the routine of collecting numbers, finding reasons for changes and suggesting options for action - so that the team makes decisions faster.

How much does it cost?

In early access, we discuss the conditions in a short call: the price depends on the volume of data (for example, orders/SKUs) and the required integrations. Leave a request and we’ll tell you the options.

Can I connect my data sources (ERP/warehouse/cost price)?

Yes. This is the “second layer”: we connect additional sources if you need more accurate profits/expenses and business context. The composition and timing depend on the system and data format (API/files).

How is Gatok different from regular analytics?

Regular analytics shows reports. Gatok explains the changes in simple terms, warns about the risks and suggests the next step - right in the chat.